Last Week in Social Media, June 30 – July 6
A lot happened over the last seven days in the world and…in social media. This new blog series focuses on social media stories in the digital and marketing industries. It is my goal to provide a recap of stories that are already out there and add a bit of color commentary (and sometimes my opinion) on how this impacts our small, small world.
4 Social Media Stories
- Twitter is automatically adding emojis after specific hashtags. Most recently Twitter auto-added a U.S. flag-colored maple leaf after the #USA hashtag to help support and commemorate the U.S. Women’s National Soccer Team and their historic Women’s World Cup win in Canada.
— Hashflags #️⃣ (@HashflagList) July 6, 2015
So this really isn’t a “story” per se, but more like an observation. This was the second time in a month that the Twitter auto-added emojis appeared in my timeline. These automatic emojis are known as #hashflags, and I like them! Twitter also added a rainbow heart with the #LoveWins hashtag in tweets after the Supreme Court ruling announced on June 26. View a comprehensive list of current #hashflags >>> HERE. SEE ALSO: Marriage Equality: How Brands Celebrated on Instagram Next on the list of social media stories:
- Apple Music launched on June 30 with the new iOS 8.4 updates. Apple utilized a marketing video with music artists to introduce the service. This is essentially a music streaming service similar to Spotify. There is a $9.99 monthly fee to locally save music. It’s only available on iOS right now, Android support is coming later this year.
This is Apple’s replacement for Beats Audio and iTunes Radio. Did anyone listen to iTunes Radio? Now you can pay to use Apple Music. Hmmm, let me know how you like it.
- Reddit CEO, Ellen Pao, had the worst week ever. Over 100,000 people signed a petition for her to resign. The revolt is over her leadership and recent decisions, including the dismissal of a well-liked administrator and the removal of popular forums. Read more on CNBC >>> HERE. Over the weekend, Ellen Pao apologized for how the company handled the dismissal of the Director of Talent.
Reddit is still a popular website. I have an account, but I don’t use it very much. However, in recent days I’ve signed on more often to see what the uproar was about. This situation seems like a personal situation that got out of hand. Are you using Reddit?
- Facebook launched revenue-sharing for video ads. This is a major move for the social network. This announcement brings it inline with what YouTube is offering. Users will now see “Suggested Videos” in their news feed. Video ads will be included along with other content ads. This move is designed to attract higher quality video content. Read more from the Wall Street Journal >>> HERE.
This could be a game-changer for ads on Facebook. As a social media marketer in the retail industry [and one who uses the Facebook Ad platform] the cost-per-view model currently in place has been more like a cost-per-impression model. Videos autoplay on the Facebook app. Be honest, how many video ads (labeled as Sponsored video posts) have you watched [past the first 3 seconds] lately? Right. Yet, businesses are charged for that video “view.” Okay, stepping down from my box.
As this week gets started there are already new social media stories buzzing in the socialsphere. Be sure to check back next week as I recap 4 more stories that caught my attention.4 #socialmedia stories I’m sure you talked about at work! #smm Click To Tweet
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