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4 Social Media Stories You Talked About at Work

Last Week in Social Media, June 30 – July 6

A lot happened over the last seven days in the world and…in social media. This new blog series focuses on social media stories in the digital and marketing industries. It is my goal to provide a recap of stories that are already out there and add a bit of color commentary (and sometimes my opinion) on how this impacts our small, small world.

Speaking of the world, top news stories included Donald Trump’s offensive comments, the FIFA Women’s World Cup, Greece on the brink of being broke and the White House allowing visitors to take photos on public tours (after more than 40 years); but leave those selfie sticks at home.
But, here’s what you probably talked about at work…

4 Social Media Stories

  •  Twitter is automatically adding emojis after specific hashtags. Most recently Twitter auto-added a U.S. flag-colored maple leaf after the #USA hashtag to help support and commemorate the U.S. Women’s National Soccer Team and their historic Women’s World Cup win in Canada.

So this really isn’t a “story” per se, but more like an observation. This was the second time in a month that the Twitter auto-added emojis appeared in my timeline. These automatic emojis are known as #hashflags, and I like them! Twitter also added a rainbow heart with the #LoveWins hashtag in tweets after the Supreme Court ruling announced on June 26. View a comprehensive list of current #hashflags >>> HERE. SEE ALSO: Marriage Equality: How Brands Celebrated on Instagram Next on the list of social media stories:

  • Apple Music launched on June 30 with the new iOS 8.4 updates. Apple utilized a marketing video with music artists to introduce the service. This is essentially a music streaming service similar to Spotify. There is a $9.99 monthly fee to locally save music. It’s only available on iOS right now, Android support is coming later this year.

This is Apple’s replacement for Beats Audio and iTunes Radio. Did anyone listen to iTunes Radio? Now you can pay to use Apple Music. Hmmm, let me know how you like it. 

  • Reddit CEO, Ellen Pao, had the worst week ever. Over 100,000 people signed a petition for her to resign. The revolt is over her leadership and recent decisions, including the dismissal of a well-liked administrator and the removal of popular forums. Read more on CNBC >>> HERE. Over the weekend, Ellen Pao apologized for how the company handled the dismissal of the Director of Talent.

Reddit is still a popular website. I have an account, but I don’t use it very much. However, in recent days I’ve signed on more often to see what the uproar was about. This situation seems like a personal situation that got out of hand. Are you using Reddit?

  • Facebook launched revenue-sharing for video ads. This is a major move for the social network. This announcement brings it inline with what YouTube is offering.  Users will now see “Suggested Videos” in their news feed. Video ads will be included along with other content ads. This move is designed to attract higher quality video content. Read more from the Wall Street Journal >>> HERE.

This could be a game-changer for ads on Facebook. As a social media marketer in the retail industry [and one who uses the Facebook Ad platform] the cost-per-view model currently in place has been more like a cost-per-impression model. Videos autoplay on the Facebook app. Be honest, how many video ads (labeled as Sponsored video posts) have you watched [past the first 3 seconds] lately? Right. Yet, businesses are charged for that video “view.” Okay, stepping down from my box.

As this week gets started there are already new social media stories buzzing in the socialsphere. Be sure to check back next week as I recap 4 more stories that caught my attention.

Question of the Day

Did you talk about these social media stories last week? What social media tidbits are on your radar this week?

4 #socialmedia stories I’m sure you talked about at work! #smm Click To Tweet
About the Author

Ramona C

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I'm a female who enjoys french fries and everything associated with them. I am a foodie, a carb lover and someone on a mission to lose the extra pounds. At the core of things, I am a storyteller. Professionally, I’m a marketer. I write about food, exercise, traveling and events. I am a daughter, sister, aunt and friend. Welcome to my life…one post at a time.

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Ramona

I'm a female who enjoys french fries and everything associated with them. I am a foodie, a carb lover and someone on a mission to lose the extra pounds. At the core of things, I am a storyteller. Professionally, I’m a marketer. I write about food, exercise, traveling and events. I am a daughter, sister, aunt and friend. Welcome to my life…one post at a time.
Ramona4 Social Media Stories You Talked About at Work

Comments 26

  1. Christine @momsncharge

    Awesome! This was mostly all news to me so thanks for sharing! I’ve never used Reddit but heard great things. I also need to look into that new FB ad sharing situation 🙂

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  2. Julian @BoldFearless1

    Thanks for the re-cap! It’s a very useful resource for those of us who can only keep up with so much online…

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  3. Kara

    Apple Music is offering the first three months of service for free so if you have any iOS devices it’s at least worth a try. I’ve been using it all week. I saw one of the flag symbols on Twitter and I was like how cool but didn’t know Twitter did that themselves. The FB changes sound really interesting though, I need to look more into that more. Great social updates!

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  4. Kerri Estella

    I have recently realized that I’m addicted to reading everything ever published on the internet. This is a great roundup!

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  5. Nancy

    I am using reddit, but not enough, especially lately…I did not even know about all the drama, lol…I love the twitter emojis idea as long as they do not get corny with the emojis…

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      Ramona

      Nancy, I need to use reddit more as well. There area so many options and distractions (Periscope, Instagram, WordSwagg, etc) that I get lost in social network activity.

      Thanks for commenting.

  6. Camesha | Mama Motivator

    I learned some things today. I had no idea about hashflags! I only knew about Apple Music. The rest are news to me.

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  7. Amber

    What a sweet roundup of the latest goings-on in the digital space. Can’t wait to read more in the future and thanks for including links for easy referencing!

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  8. LaQuisha

    Great post! I did not know many of these things. I wonder if the picture on twitter after specific hashtags counts against the 140 characters?

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  9. Siobhan (BeFree Project)

    Only one I knew about was the Apple Music launch. Thanks for sharing the other topics. It’s always good to be in the know.

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  10. Holly

    My friend and I have been talking about Apple music. I used iTunes radio sometimes. I will be checking it out soon.

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  11. Kita

    I have seen the Apple story so can’t wait to get on board with that. For Reddit I get their newsletters and for the life of me I have tried to unsubscribe and it won’t let me.

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      Ramona

      Kita, I would reach out to Reddit on social media – Twitter or Facebook. This may help with a resolution. I had a similar experience with another newsletter. It took forever for the unsubscribe to actually work.

      Let me know how you like Apple Music, once you get started.

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      Ramona

      You’re weclome, Josselyne. It’s kind of a big deal, especially for brands. Also, as video seem to dominate the FB news feed, it will be interesting to see how this pricing model works out.

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