I did something brave this month. I attended the Blog Elevated conference in Dallas…all by myself. I drove the 5.5 hours from Northwest Arkansas. I showed up. I was present (in mind and body). I met awesome bloggers. I learned great stuff. This was my first Blog Elevated conference, and I’m so glad I attended. The setup was different than other blog conferences I’ve attended. The speakers were top-notch. I was familiar with a few of them. I was introduced to others.
The conference started with party on Friday night. The food was good and the drinks even better. The best part of the night was seeing the biggest accomplishments on the Blog Elevated board. I wish I thought quick enough to take a picture. Below are the items from the attendee bag.
Thanks to the sponsors of the conference – Kroger, See’s Candies, Lily Jade, Olay, always, Pantene, CoverGirl, Fred Myer Jewelry, Beanfields, iBlog magazine and Zomato.
The 10 Best Things I Learned at Blog Elevated
- Rae Hoffman gave an inspiring and heartfelt opening to the conference. Her speech featured 11 things her son taught her. The best advice she gave was “Not everything will go to plan. Your ability to be successful doesn’t depend on the plan. It hinges on being able to adapt to the hand you’re dealt.” How true is this? Hearing her say this really touched my spirit. Adapting to the situation will get you further than complaining about it.
- Rae also advised the audience that “self-education is one of the best ways to empower yourself.” Find courses online and learn something new. She recommended the site, Ed2Go.com, for tutorials and classes.
- Facebook Groups are where you build your tribe. Abbie Unger presented a great session on how to start and build a Facebook Group. Groups attract people who are passionate and want to interact with each other. A Facebook Group should be a community. It’s an opportunity for people to connect with you and each other. Abbie provided great resources. I purchased her book, Make Money with Facebook Groups. You can learn more about her book >> HERE.
- I learned three ways to publish books. Angela England explained the difference between eBooks, Traditional Publishing and Self-Publishing. When creating a book, you should solve a problem, entertain the reader, teach them a new skill and/or save them time.
Having a book creates a value perception. It creates a connection.Angela England
- Marie Bonaccorse (The Sassy Tweetress) brought the madness and virtually “dropped the mic” at the end of her session. I loved her presentation on creating SUPER SOCIAL STRATEGERY and more. Her talk was about leveraging your owned, earned and paid media. She explained that social media should drive fans/followers to your blog or website. Look at your calls to action. What are you asking people to do? The Sassy Tweetress is my spirit animal. I want to be her friend (are you reading this, Marie?).
Do you have a paid media strategy? Yes. You need one. It doesn’t matter the size of your budget. Marie Bonaccorse, The Sassy Tweetress
- The session on creating irresistible email content was highly valuable. Kiki Oliphant gave great examples and tips on email marketing. “Why Email? Because you need it. Because it’s legal. Because it’s personal. Because it’s yours – you own it.”
- Create passive income. We’ve all heard it before. However, Paula Rollo and Becky Mansfield offered detailed information and tips on creating passive income:
- Monetize every post.
- Get creative. Go above and beyond the expected.
- Think outside the box. Make your posts fun.
- Confidence is important. Jolie Egan from the MSLGroup explained that “we must work together to raise confident girls who become confident women.” She showcased the #LikeAGirl campaign by the Always brand. Did you know that 1 in 2 girls lose their confidence when they enter puberty?
- Make your own products. Almost every speaker / presenter was in the business of making their own products. They highlighted books, eBooks, courses, email courses and digital downloads. Everyone encouraged the bloggers to think of a way to solve a problem…and make a product.
- The biggest advice from the Brand Panel included: if your brand-sponsored campaign goes bad [for any reason at any time], contact the PR Rep immediately. Do not waste time. Also, come to the table with a solution to the issue.
It was a great weekend at Blog Elevated. I meet tons of fellow bloggers. I’m glad I attended. You can learn more about Blog Elevated >> HERE.
Before you go: below are a three resources mentioned at the conference.
Some of the below are affiliate links. That means if you decide to purchase a product or service by going through my link, I will get some lunch money (not a new car).
- Blogging on the Side: where passion meets profit. Book by Becky Mansfield and Paula Rollo
- Make Money with Facebook Groups by Abbie Unger
- EJunkie is the place to start for affiliate links
If you want more resources and tools, click >> HERE to download my tip-sheet of the 10 Ultimate Tools Shared at Blog Elevated 2015.
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