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Interview Series – Karen
Karen: Social media has allowed me to grow my business, find new clients, and connect with amazing people working in my industry, while being completely location independent. During the last ten years, I’ve lived in Spain, Canada, and the UK, traveled throughout the US, and visited Australia and New Zealand.
Karen: It depends on my objectives. Twitter is my favorite purely for driving traffic to my blogs and websites, but it’s tricky to get right. I wrote my ebook Tweeting For A Reason, to help bloggers and online marketers figure it all out.
Karen: As a content creator and content marketer I use social media to drive traffic to my own content, and that or my clients. A lot of blog traffic comes from social media, as does traffic to free opt-ins, webinars and challenges. I try to avoid posting links directly to sales pages on social media. People are there to be social, not to be sold to. But they are happy to be directed to free content from social, which is where your relationship with them starts.
Karen: Instagram baffled me for a long time. It’s hard to send traffic to other content from individual posts, as you can on Twitter and other networks. And it doesn’t seem to start long conversations and encourage deep connections like Facebook does. I’ve finally decided to give it a try and just have fun with it, and learning more about it is on my list of things to achieve this year.
Karen: My ebook Free Tools For Writers, Bloggers and Solopreneurs became an Amazon bestseller in its category, and has sold thousands of copies. It now has over 100 reviews from readers (mostly) saying how much it’s helped them with running their blog or online business. The idea that so many people are reading my book and finding ways to run their online businesses efficiently makes it really special.
Karen: It’s not about you. Focus on your clients, customers, readers or subscribers. Create every product, service, and piece of content with their needs, desires, and problems in mind. Focus on serving people and providing something that is insanely useful to them. You can actually make a ton of sales without selling if you just attract the right audience and then create things they desperately want or need.
Karen: There are so many. The three books that are always at my bedside are The Greatness Guide by Robin Sharma, The One Thing by Gary Keller and Jay Papasan, and The 12 Week Year by Brian P. Moran. I dip in and out of them a lot.
More About Karen:
- Facebook – The Savvy Solopreneur
- Twitter – Karen Banes
- Instagram – Karen Banes
- Pinterest – Karen Banes
That’s it for this edition of the interview series. Thanks, Karen. Your story is inspiring. I’m sure the readers will find useful advice. I agree that focusing on your customer is important. Creating content they need and want is a major key ?.
What do you think? Do you agree with Karen’s advice? Share your thoughts in the comment section below.