This post is part of the Talk Thursday Interview Series. Read past interview posts >>> HERE.
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It’s the most wonderful time of the year! Hanukkah started this week. Christmas is 10 days away. People are hustling around to find the perfect gifts for loved ones. It’s also an active time for businesses as they review the year and plan for 2018. Have you developed your social media strategy for 2018? Which platforms will you focus on for the year? In this edition of the Talk Thursday Interview Series, social media manager and sometime-blogger Jacqueline Presley shares her knowledge and advice for online success. Be sure to check out her podcast recommendations at the bottom of the post. Now, let’s get on with the latest interview…
This week, Jacqueline shares details on how she uses social media. I met Jacqueline through the Arkansas Women Bloggers group. We’ve been friends for almost four years. I love her spirit and enjoy “talking shop” with her at the monthly meet-ups. We have similar experiences in the social media industry. I can count on her for advice and information. You’re sure to find nuggets of interest in what she shares.
Latest Interview – Jacqueline Presley
A2F: How has social media impacted your life – personally and professionally?
Jacqueline: Social media took me from being a mommy blogger and making a little bit of money to being social media manager and able to make much more money. Not only that, but it has taught me the importance of networking and has allowed me to make some of the best friends I’ve known. Social media was my connection to the outside world as a stay-at-home-mom. It allowed me to build a career while it was chasing toddlers.
A2F: What is your favorite social media network, and why?
Jacqueline: Pinterest for sure. It’s not this way for everyone; but for me, I am getting much more things done that I mean to do. I really use it to organize all my creative plans, all the recipes I plan to make, all the things I want to learn, everything I want to sew & then I actually do those things. Also, that’s where my biggest following is and that’s what brings the most traffic to my blog. That’s always been true ever since I started Pinterest.
A2F: Social media is a common platform to market businesses and services, what other ways are you using social media for your business, site or blog?
Jacqueline: I use social media to share what I’m writing about to all kinds of people. If I’m working an event, then I am sharing from that event online to garner support for whatever that is. If I am trying to promote a product for a company, then I am using social media to connect with their audience or who they want to be their audience.
A2F: Which social network have you been slow to adopt or use? Why have you been hesitant?
Jacqueline: I’m not so great with Twitter. I am not witty or good at being super concise, so I’m afraid my Twitter is pretty boring.
A2F: Thinking about blogging and/or social media, share one of your highlights or accomplishments? What made it special?
Jacqueline: The biggest accomplishment was turning my little tiny blog into a career. Every time a brand that I like wants to work with me (for pay), I feel honored and thankful to have a platform from which to work. I am also thankful when I am sitting in front of someone that doesn’t know much about social media or blogging, that I can be of help to them.
A2F: For those in blogging and business, what business or marketing major advice would you share with the Addicted to Fries readers?
Jacqueline: If you want to grow the following for a business, make sure you’re putting content out there that you yourself would be interested in. Make sure you learn and know who their target audience is & what the brand voice is. It’s important to know exactly how the brand/business wants to be perceived. Ads alone are not going to connect to people, you need to make them laugh or touch their heart in some way. You need to invite them to enter in with you, as a business, in some way.
A2F: Which 3 books would you recommend for online business owners, marketing professionals or entrepreneurs, and why?
Jacquline: Eh, I don’t read a lot of those type of books, I’ve learned a lot more from Podcasts. For instance:
More About Jacqueline:
- Facebook – Jacquline Presley
- Instagram – Jacqueline Presley
- Pinterest – Creative Outpour
- Twitter – Creative Outpour
That’s it for the latest interview. Thanks, Jacqueline! I loved hearing your story of how social media has helped you create a career from your creative passion. I agree that connecting with people [as a business] is important. Those connections are what bring the customers back [to you] over and over again.
What do you think? Do you agree with Jacqueline’s advice? Share your thoughts in the comment section below.
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