On Friday the Supreme Court of the United States (SCOTUS) announced their ruling on Marriage Equality. The decision by the court makes same-sex marriage legal in all states in America. The news hit social media and the world erupted. The #LoveWins hashtag was at the top of the Twitter trending list for the United States most of the day. Many people celebrated. Others expressed dismay and sadness. No matter what your religious, political or moral beliefs, we can all agree that this Marriage Equality decision was monumental.
As a social media professional in the retail industry, I pay special attention to how companies respond to cultural events and news stories. For corporations, this was a moment to stand firm in their beliefs and support the decision and same-sex love…or not. Many brands chose to post their support on social media in celebratory fashion. Buzzfeed created an article on branded tweets from Twitter. Click >> HERE to read their article.
I chose to focus on brands who posted about Marriage Equality on Instagram. Take a look below.
How 15 Brands Celebrated Marriage Equality on Instagram
1. VIRGIN AMERICA
2. DELTA AIR
Today we join our employees and customers in celebration of marriage equality. Link in bio. #LoveWins A photo posted by Delta Air Lines (@delta) on
3. BRAVO TV
4. MTV / MTV NEWS
GET OUT THERE AND LOVE! #All50 🎉💜💛💚💙️🎉 A photo posted by MTV (@mtv) on
6. NYX COSMETICS
💛💚💙💜 #LoveConquersAll #LoveWins A photo posted by NYX Cosmetics (@nyxcosmetics) on
8. LANE BRYANT
What an incredible day. #MarriageEquality #LoveIsLove #LoveWins A photo posted by Lane Bryant (@lanebryant) on
9. NORDSTROM RACK
10. TIFFANY & CO.
Long live love. #LoveWins A photo posted by Tiffany & Co. (@tiffanyandco) on
11. THE KNOT
12. LUCKY MAGAZINE
#lovewins 🌈🏆😊 A photo posted by Lucky Magazine (@luckymagazine) on
13. LA CLIPPERS
#LoveWins A photo posted by espnW (@espnw) on
As June (also known as Pride Month) winds to an end, it’s nice to see that love really does win.
My Favorite Things: October 19October 19, 2018
Top 5 Social Media News Stories Not to MissOctober 9, 2018
My Favorite Things: Barbie, Books, Bundt Cakes and MoreJuly 8, 2018
Social Media Interview with Briana from Pink Cow PromotionsMarch 2, 2018
PROUD MEMBER OF: