marriage equality

Marriage Equality: How Brands Celebrated on Instagram

On Friday the Supreme Court of the United States (SCOTUS) announced their ruling on Marriage Equality. The decision by the court makes same-sex marriage legal in all states in America. The news hit social media and the world erupted. The #LoveWins hashtag was at the top of the Twitter trending list for the United States most of the day. Many people celebrated. Others expressed dismay and sadness. No matter what your religious, political or moral beliefs, we can all agree that this Marriage Equality decision was monumental.

As a social media professional in the retail industry, I pay special attention to how companies respond to cultural events and news stories. For corporations, this was a moment to stand firm in their beliefs and support the decision and same-sex love…or not. Many brands chose to post their support on social media in celebratory fashion. Buzzfeed created an article on branded tweets from Twitter. Click >> HERE to read their article.

I chose to focus on brands who posted about Marriage Equality on Instagram. Take a look below.

How 15 Brands Celebrated Marriage Equality on Instagram

1. VIRGIN AMERICA

Let the celebration begin! #LoveWins #SFPride

A photo posted by Virgin America (@virginamerica) on

2. DELTA AIR

Today we join our employees and customers in celebration of marriage equality. Link in bio. #LoveWins A photo posted by Delta Air Lines (@delta) on

3. BRAVO TV

#HappyPride

A photo posted by Andy Cohen (@bravoandy) on

4. MTV / MTV NEWS

GET OUT THERE AND LOVE! #All50 🎉💜💛💚💙️🎉 A photo posted by MTV (@mtv) on

5. SEPHORA

There’s nothing more beautiful than the freedom to love. #lovewins #🌈

A photo posted by Sephora (@sephora) on

6. NYX COSMETICS

💛💚💙💜 #LoveConquersAll #LoveWins A photo posted by NYX Cosmetics (@nyxcosmetics) on

7. TARGET

Here’s to having, holding and marrying who you love. #takepride #SCOTUSmarriage #lovewins

A video posted by Target (@target) on

8. LANE BRYANT

What an incredible day. #MarriageEquality #LoveIsLove #LoveWins A photo posted by Lane Bryant (@lanebryant) on

9. NORDSTROM RACK

#LoveWins #🌈

A photo posted by nordstromrack (@nordstromrack) on

10. TIFFANY & CO.

Long live love. #LoveWins A photo posted by Tiffany & Co. (@tiffanyandco) on

11. THE KNOT

💛💙💜💚💛💙💜💚 #LoveWins #theknot

A photo posted by The Knot (@theknot) on

12. LUCKY MAGAZINE

#lovewins 🌈🏆😊 A photo posted by Lucky Magazine (@luckymagazine) on

13. LA CLIPPERS

#LoveWins

A photo posted by LA Clippers (@laclippers) on

14. ESPNW

#LoveWins A photo posted by espnW (@espnw) on

15. STARBUCKS

Proud. #LoveWins

A photo posted by Starbucks Coffee (@starbucks) on

As June (also known as Pride Month) winds to an end, it’s nice to see that love really does win.

About the Author

Ramona C

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I'm a female who enjoys french fries and everything associated with them. I am a foodie, a carb lover and someone on a mission to lose the extra pounds. At the core of things, I am a storyteller. Professionally, I’m a marketer. I write about food, exercise, traveling and events. I am a daughter, sister, aunt and friend. Welcome to my life…one post at a time.

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Ramona

I'm a female who enjoys french fries and everything associated with them. I am a foodie, a carb lover and someone on a mission to lose the extra pounds. At the core of things, I am a storyteller. Professionally, I’m a marketer. I write about food, exercise, traveling and events. I am a daughter, sister, aunt and friend. Welcome to my life…one post at a time.
RamonaMarriage Equality: How Brands Celebrated on Instagram

Comments 15

  1. Pingback: 4 Social Media Stories You Talked About at Work - Addicted to Fries

  2. Tiffani

    I really love this! Watching all the support from these huge companies warms my heart. Thank you for sharing this! 🙂

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  3. Karen Patte

    Thanks for pulling these all together! I was surprised at all the corporate support AND… how quickly it all came out! Really amazing and so fun to see how each corporate entity put their own personality stamp on #LoveWins

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      Ramona

      I totally agree that the corporate support was amazing and quick. The brand personality really did show through in the images. Thanks for commenting.

  4. Teryn

    I was so happy to see all the brand support for marriage equality! I was seriously crying all day, tears of joy. Thanks for sharing! xo

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  5. JJulie

    Beautiful post. Great to see so many companies supporting well those who help make them successful! Very creative too.

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      Ramona

      Thanks for the comment. I thought it was very interesting the variety of ways the companies chose to show their support. Meaning, all the images were different, but reflected their support and culture.

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