Millennials love Snapchat. In fact, they prefer Snapchat over talking on the phone, as shown in a recent study from LivePerson. (www.liveperson.com) The study surveyed 3,000 U.S. smartphone users ages 18 to 65. Young millennials will enjoy this week’s social media industry updates, especially the news from Snapchat. Also included in the updates are stories from Netflix, Instagram and more. Check out the top stories below.
Social Media Industry Updates – December 13
Netflix now allows users to download content to watch offline. This feature falls inline with other video streaming service offerings from Amazon Video and Vudu. Read more about the Netflix announcement on The Verge >> HERE.
Airplane mode. Road trip mode. Stuck-in-the-subway-for-20-minutes mode. Your favorite stories are now available for download any time. pic.twitter.com/g7QZA3TyE8
— Netflix US (@netflix) November 30, 2016
Can you hear that? Parents of toddlers and elementary children everywhere are dancing in the streets (figuratively). This option will save a lot of family road trips and sanity. I’m a Netflix subscriber. My 5-year-old niece rules my account. She uses it more than I do! And, now my data plan will be kept in check (with no overage). However, I feel that Netflix buckled under pressure. They made this change to keep up with their competitors – Amazon Video (Love this service) and Vudu.
CLICK TO TWEET.
Spotify is looking to start making a profit next year…after over a decade in business. The music-streaming service is valued at over $8 billion. Read more about the European company >>> HERE.
Ten years. Spotify has been in business for 10 years. I was an early adopter. I’ve had my account for almost as long as they’ve been around. I used Spotify a lot in the early days. Now, I use it when I’m traveling on long road trips. This story illustrates how hard it can be for startup companies (even very popular ones) to make money. It proves that you have to be willing to lose (money and more) to win. Are you still using Spotify?
Selena Gomez is wildly popular. It’s unbelievable that this image received almost 6 MILLION Likes. As a content marketing professional in the influencer marketing industry, I appreciate that the post complies with FTC social media sponsored post guidelines by adding “#ad” in the caption. The Kardashians could learn a few things from Coca-Cola as they were recently called out for not adequately disclosing their compensated/sponsored social media posts.
AT&T’s DIRECTV Now will offer HBO for $5 a month, a move that’s on par with HBO’s existing pricing strategy, says Time Warner CEO Jeff Bewkes. You can read more about the price change and strategy for HBO >>> HERE.
Insecure. Westworld. Game of Thrones. Now you can watch these great series at a lower price. HBO will be $5 per month on DirecTV Now. I currently don’t have HBO, but this would be awesome as I’m a big fan of Insecure. I also like Girls and Ballers. I’m going to research this option to see if it’s worth it. Yes, I know this story isn’t “technically” social media news, but it’s HBO!This week’s #socialmedia updates includes news from @Snapchat @CocaCola @HBO & more Click To Tweet
Snapchat added new features, including group chat that allows you to snap with up to 16 people at once. Along with the group chat, Snap also debuted new creative features to use when creating snaps. Check out the details in this article from TechCrunch >> HERE.
Look at Snapchat…trying to stay relevant. As mentioned in a previous Tuesday update, Snapchat is looking to go public next year. They must continue to innovate to stay atop the social media / technology industry. With Instagram rolling out live video this week, this announcement was carefully planned to steal some PR thunder. Well play, Snap, Inc. Have you updated your app? What do you think of the new options? Are you using Snapchat of Instagram? Share your thoughts in the comments below.
What social media industry updates caught your attention this week? Did I miss anything? Let me know what you saw and heard around the industry. Share your thoughts in the comments below.
If you loved this post, share it with someone you think will enjoy it as well. You can read more social media industry updates >>> HERE.
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